People love buying things now more than ever before. The Covid-19 pandemic didn’t just change our lives – it also changed how we behave online. After years of social distancing, we’re now able to connect with each other again, which has led to a boom in demand for online products and services.

Whether you’re selling your own products or providing a service for a business, marketing to this growing online market segment is a must. One of the simplest yet most effective ways to attract potential customers is through attracting them to your landing pages. There, you can provide them with valuable information about your products or service, as well as get them to commit to purchasing said products or signing up for your services.

If you’re looking to add a little extra oomph (emphasis on the “oomph”) to your landing pages to make them pop, check out these awesome tips on how to do just that!

The Power of Visual Appeal

One of the most effective ways of impressing people is by using high-quality visuals. For marketers, the golden rule is to always ensure that the graphics you’re using are of a certain resolution so that they look the same at any size.

Besides, using images that are too small might make your visitors think that you don’t care about the quality of your presentation. As a general rule, always opt for the highest quality graphics possible.

Understand Your Audience

While every market segment is different, you can bet that there’s one thing every buyer wants and needs: answers. To truly engage your audience, you must be able to understand what they want and need, which is why the first step in the marketing process is crucial. This involves understanding your target audience’s demographics, psychographics, and the unique challenges they face.

Simply put, if you don’t know where you’re going, how will you know when you get there? In other words, do your research before you design your campaign.

Make It Easy

One of the things that makes an otherwise boring web page come alive is the use of easy-to-understand language and a clear call-to-action.

To set the scene, you’ll need to determine the right tone for your landing page. Would you like it to be serious and corporate, or fun and light-hearted? Once you’ve got that nailed down, it’s time to add the value. Tell visitors what they’ll get out of reading your page, and what you have to offer them. Remember: less is more. If you want to build trust and rapport with your audience, you’ll have to earn it. With a little added Value, you’ll be able to pull in the sales.

Use Language That They Understand

Since people listen to advertising more than texts, every word you use on your page has the potential to drive business or not. To pull in the most leads, make sure that the language you’re using is simple and easy to understand. With that in mind, here are a few examples of winning words and phrases that you can incorporate into your marketing material:

  • free shipping – instead of saying that your products are “free shipping,” try saying that “all [insert product name] ships for free.”
  • limited time offer – instead of saying that your products are “limited time,” try saying that “this offer is only available for a limited time.”
  • discount – instead of saying that your products are “on sale,” try saying that “this product is only available at a discounted price.”
  • free trials – instead of saying that your products work “for free,” try saying that “this product comes with a free trial.”
  • save – instead of saying that your products “save you money,” try saying that “this product will save you money.”
  • best – instead of saying that your products are “the best,” try saying that “this product is the best.”
  • new – instead of saying that your products are “brand new,” try saying that “this product is entirely unique and has never been offered before.”
  • download – instead of saying that your products “come with an easy to use guide,” try saying that “this product can be easily downloaded and installed.”
  • instant – instead of saying that your products work “immediately,” try saying that “this product requires no previous experience to use.”
  • guarantee – instead of saying that your products are “guaranteed to fit,” try saying that “this product is guaranteed to fit or this company will give you full refund.”
  • 30 days money back – instead of saying that your products are “30 days money back,” try saying that “this product is offered with a money back guarantee.”
  • 90 days money back – instead of saying that your products are “90 days money back,” try saying that “this product is offered with a money back guarantee.”
  • 1 year money back – instead of saying that your products are “1 year money back,” try saying that “this product is offered with a money back guarantee.”
  • 2 years money back – instead of saying that your products are “2 years money back,” try saying that “this product is offered with a money back guarantee.”
  • 3 years money back – instead of saying that your products are “3 years money back,” try saying that “this product is offered with a money back guarantee.”
  • lifetime money back – instead of saying that your products are “lifetime money back,” try saying that “this product is offered with a money back guarantee.”
  • 100% money back – instead of saying that your products are “100% money back,” try saying that “this product is offered with a money back guarantee.”
  • full refund – instead of saying that your products are “full refund,” try saying that “this product is offered with a money back guarantee.”
  • no questions asked – instead of saying that your products are “no questions asked,” try saying that “this product is guaranteed to work or this company will give you full refund.”
  • one-time use – instead of saying that your products are “one-time use,” try saying that “this product is only available for one time use, or while supplies last.”
  • discreet packaging – instead of saying that your products come in “discreet packaging,” try saying that “this product comes in a discreet package which conceals the contents from view.”
  • Signed – instead of saying that your products are “Signed,” try saying that “this product is signed by [insert famous person] or [insert famous company].”
  • Certified Brand – instead of saying that your products are “Certified Brand,” try saying that “this product is certified by [insert famous brand] or [insert famous company] to be authentic.”
  • factory-direct – instead of saying that your products are “factory-direct,” try saying that “this product is manufactured by [insert famous company] in their [insert location] factory.”

With these few tips, you’ll be able to make your landing pages stand out. From there, it’s up to you to drive the right conversions and close the sale.