In the old days, before the internet took over our lives, marketing funnels weren’t all that popular. People would click on a link, make a purchase, and then often times forget about the product. With the rise of online marketing and website building, funnels have become extremely popular and powerful tools for marketers. Wouldn’t it be great if you could create a funnel that leads to a purchase right away? That’s what Clickfunnels is. Here’s how you can put this powerful tool to work for you.
Create a Single Buyer Persona
When you’re creating your Clickfunnels campaign, the very first thing you need to do is define your target audience. You can do this based on whatever marketing segment you’re in, demographics, psychographics, or even just using LinkedIn’s “Insight” tool to see who the decision-makers are within your network.
From there, you can begin to build out your buyer’s journey. What will they need to do to become a customer?
You need to understand that every journey is different and that you can’t fit every customer in your funnel. In fact, you shouldn’t even try. That’s why you need to build a funnel that guides your customers to action. Once you’ve defined your persona, it’s much easier to tailor your marketing and sales messages to attract the right audience.
Make Use of Gamification
Gamification is all about using game mechanics to encourage users to take action. You could use prizes, discounts, or even points or badges to motivate your audience. After all, it’s always more fun to win than to lose, right?
The great thing about gamification is that it’s very easy to implement. When someone lands on your landing page or click on your online marketing piece, they’ll automatically be given a score or grade based on how they interacted with your content. This interaction can include making a purchase, filling out a form, or simply clicking a link.
Why should they gain score or points? It could be because you’ve offered them something valuable in return for that action (e.g., a discount, a freebie, or a lead magnet). Or, it could be because you want them to take a specific action (e.g., to leave a comment, to call a hotline, or to complete a survey).
Test Timed Pop-Ups
Timed pop-ups can help you track the effectiveness of various elements of your campaign, such as the headline, copy, and image. A pop-up is an overlay that appears briefly and then disappears quickly, often at the most inopportune times – like when you’re reading an engrossing article or watching a compelling video.
The good thing about pop-ups is that you can easily test different versions to see which one performs best. You can also use them to display valuable information such as subscription forms, discount coupons, or even just an email sign-up.
Use Personal Stories
Stories are a powerful way to connect with your audience and humanize your brand. By sharing a real person’s story, you show that you’re a genuine brand who is providing a solution to a problem that the person experienced first-hand. Of course, you need to tell the story in a way that is consistent with your brand voice and the person’s experience should fit within the story’s context.
What’s great about stories is that they allow you to delve into the minds of your target audience, identifying what they want and need. You are then able to offer a solution to this problem, demonstrating your expertise.
There is a trend in marketing right now where creators are using limited-time offers and exclusive premieres to get fans to pay attention. The strategy is called scarcity, and it’s becoming a bit of a buzzword among content creators. When you use this strategy, you place an upper limit on the number of people who can access a particular piece of content. For example, you decide to make your upcoming comedy special available to 10,000 people or to give away 100 copies of your debut album for free.
You limit the number of people who can access the content, creating a sense of urgency for the audience to take action now. This is a powerful tactic, and it works like a charm. If you want to try it out, simply choose a number that you think is reasonable for the size of your audience.
Another strategy to get people to take action is by giving them an incentive or a “deal” for doing so. One of the most popular methods of doing this is through discounts, but you can use other methods as well. For example, you can give away a freebie with a purchase or offer a special promotion for signing up for a newsletter.
The point is to get people to do something – anything – to gain access to your content. Once they’ve accessed your content, you can follow up with additional incentives that might involve a discount, a freebie, or some other type of enticement.
Now that you have a basic understanding of how to use Clickfunnels, it’s time to update your marketing strategy with this powerful tool. Chances are, you’ll find that it takes some of the hassle out of your workflow. And isn’t that what we’re here for?