Welcome to the first in a series of steps to take before, during, and after your sales funnel.
Step one: Set-up your sales funnel.
You’ve decided to enter the world of online marketing and sales, which is fantastic! You can learn a lot from experts, watch seminars, try samples, and more – all while supporting a small business owner. Now, it’s time to set up your sales funnel.
Clickfunnels is a business tool that converts boring online marketing into a fully functioning sales funnel that you can manage and grow from a single dashboard. With a few clicks of a mouse, you can have a landing page, a lead magnet, and follow-up emails all set up and ready to go.
The great thing about Clickfunnels is its simplicity. For beginners, it has all the steps and components needed to create a functional, sales-ready funnels without any training needs – even If you’re not tech-savvy at all.
Step two: Create your offer.
Once you have a single landing page set up with your offer (i.e., free trial or discounted product), it’s time to create additional pages to sell more courses or products. In order to create a greater pull for potential clients, you can use a tool like HubSpot to build a buyer persona and target market. Then, create content specifically for your target audience to entice them to click or download the next stage of the funnel.
Step three: Choose the right content.
With your target audience defined and your offer/product name, you can publish content that’s relevant to, and designed for, that audience. This content might be an ebook, a whitepaper, a free guide, a YouTube video, a podcast episode, etc. Choose something that will compel your audience to action. You should also establish a sequence of steps for your content. Is it an informative blog post that builds to a lucrative free guide? Or is it an in-depth video that provides exceptional value and builds to a webinar or live chat session?
Step four: Build your email list.
With your content published, it’s time to grow your email list. At this point, you can use all the tools you learned in step one to gain traction in your industry. From blog posts to social media, you can use a combination of techniques to attract potential customers, and in time, convert them to paying members of your list. Keep in mind that not all the content you create will be able to drive traffic to your landing page. You have to identify the type of content that is most effective and builds the most value for your audience.
Step five: Take advantage of affiliate marketing.
Now that you have a sizable email list, it’s time to begin promoting your affiliate offers. Affiliate marketing, in its simplest form, is a type of performance marketing where you earn a commission when someone clicks a monetized link or buys a product that is promoted on your behalf. You can use a tool like MailChimp or ConvertKit to easily create email campaigns, where you can promote various products and offers from companies that you are affiliated with. Simply sign up for a form with your email address and select the offers you want to promote. Then, you can start creating email campaigns to send out to your list. If you want to see success with your affiliate marketing endeavors, you need to have a steady stream of potential clients visiting your site, so you can convince them to try your products or take a given course.
Step six: Measure & analyze the results.
Last but not least, we arrive at the most important step of the funnel; measuring and analyzing the results of your efforts.
After you complete all the steps above, take some time to reflect on what you’ve accomplished. Visit your site, and study the metrics; whether it’s the number of people that came to your site, the amount of revenue you generated, the amount of email subscribers you have, etc. This is the point where you can evaluate whether or not what you’ve done is worth it and determine whether or not to continue down this path; or if you want to try a different approach.
In closing, remember that everyone’s definition of a successful funnel is different. To one person, a funnels may seem incomplete, lacking crucial steps. To another, it may appear to be well-established, with all the steps clearly defined. The only way to determine how effective your sales funnel is, is by analyzing the results; both quantitatively and qualitatively.