If you’re reading this, I assume you’re either already a customer of mine or curious about becoming one. In either case, congratulations! I’d like to help you make the most of your brand new relationship with Avada by revealing to you the best headline font for your click funnel.
What’s the best headline font for a click funnel?
In this article, I’ll tell you the best headline font for your ClickFunnels account. Additionally, I’ll discuss the differences between the various headline fonts, and how they perform when used in a marketing campaign.
The Role of the Headline
Your headline is one of the most important components of your marketing and sales pages. It’s the first thing a reader will see when they visit your page. Some quick statistics courtesy of BuzzSumo tell us that
- 88% of consumers scan headlines before hitting the content in online articles
- 37% of consumers will even click on a link based on the headline alone
- 70% of consumers have learned about a product or service from an advertisement or social media post with a headline
- 56% of respondents would rather read about a brand or product in an engaging manner rather than a plain description
These numbers should ring true to you as well. Your headline is one of the most crucial parts of your content’s messaging and should capture the attention of your target audience in a matter of seconds. If they’re still on your site a few minutes later, you’re doing something wrong.
The Role of the Font
Let’s get into the nitty-gritty of the matter now and talk about the font. All headlines should reflect the personality and style of your brand, so it’s important to choose a font that meshes with your vibe. Additionally, you want to ensure that the font is easy to read and accessible for your target audience. For example, Verdana is a sans-serif font that’s both elegant and simple, so it’s a perfect fit for a classy website like Avada.
On the other hand, Times New Roman is a serif font that’s highly readable and familiar to most people, so it’s a safe bet for most websites.
Choosing The Right Font For Your Marketing Campaign
Once you’ve chosen a perfect headline font for your brand, the fun begins. You can spice up your headlines with a variety of tools, including special characters, colorful words, and rich backgrounds. Don’t hesitate to experiment with different techniques to find the right combination for your brand.
Which Font Is Best For Displaying The Success Of A Marketing Campaign?
When it comes to measuring the success of a marketing strategy, it’s important to look at a variety of metrics. Apart from the usual traffic and conversion metrics, you should analyze the responses to your headlines to get a sense of their effectiveness. Does your audience respond better to a witty, off-the-cuff headline or a straight-forward sales pitch?
This really is something you’ll have to find out for yourself, but the good news is that you can test and track the results of your experimentation in no time at all with the help of a tool like HubSpot’s Tracker. Just remember to set up a special URL for your headline (e.g., https://YOUR_WEBSITE.com/headline-experiment/) so you can easily monitor the performance of your headlines from one place.