This question is probably on the minds of every entrepreneur who has ever built a website: How big should my site be?
The answer is surprisingly simple – it depends. You need to determine what you’re going for, and then set a measurement for yourself so you can compare results. Let’s take a look.
Larger Is Typically Better
When you’re just getting started, it’s recommended to go big or go home. The more content you have, the more you can offer. Whether you publish weekly blog posts or regularly publish a single blog post, the more you put out, the greater the chance you’ll attract and retain customers. If you start out small, you’ll have to become somewhat of a copywriter to grow your audience which could take years. In the meantime, you’ll never truly be able to gauge how effective your blog is without experiencing significant growth.
While it’s fantastic to set a huge vision for yourself and strive to create an impossible dream, you should avoid going overboard. When you have a lot of content, it can be hard for readers to navigate and find what they’re looking for. This disorganization and lack of structure will hamper your growth considerably. Remember: a website’s structure, design, and content all impact its conversion rate – so ensure that these three factors are working in unison to increase traffic, lead magnet success, and sales.
Performance Is Key
Whether you’re a business or an individual trying to build a personal website, your ultimate goal is to find the sweet spot where you can outperform others. To do this, you need to start with a good understanding of how websites work and how visitors interact with your content. The faster your site loads, the better – people will stay on your site longer which means you can capture more leads, and increase your conversion rate. Designing a fast, functional site that’s easy to use is a great balance between usability and branding guidelines.
People won’t tolerate slow websites any more – especially when there are a lot of better alternatives out there. Keeping a close eye on your website’s speed is crucial to its success. There are a variety of tools that can help you diagnose and fix problems with your website’s performance – from performing a deep analysis of your site’s code to checking for any broken links that could be causing load time issues to identify the root of the problem. Tools like Google Page Speed, YSlow, and WAVE are essential for every website owner to have in their toolkit – especially when fixing problems with a slow site can be taxing.
Attracting And Retaining Customers
One of the major things that separate successful websites from those that aren’t is the attract and retain customers factor. You can have the best product in the world, and the most incredible design, but if you don’t capture and retain customers, your business will never prosper. The more you put out there for your visitors, the greater the chance you’ll have of attracting new customers and keeping those you already have.
The key to this lies in your website’s copy. Whether you have a product to sell or expertise to offer, people will only stay on your site if they feel that what you have to offer is valuable. Create a sense of value by structuring your content in such a way that it’s easy for visitors to find what they’re looking for. Give them something they’ll want or need – and they’ll be back for more.
Branding and awareness go hand-in-hand – you have to know what your brand is to ensure that others don’t confuse you with similar businesses. Before you begin the process of creating your brand identity, you should already have a clear idea of what you’re going for. This way you’ll be able to incorporate branding elements into your website that match your vision and establish yourself as the go-to source for your industry. Creating a brand guide will help you lay the foundation for your brand’s identity and assist you in creating distinctive packaging and a memorable logo – all of which will help establish you as an authority in your industry.
If you want to create a brand identity that’s memorable and easy to recognize, consider using an existing brand’s colors, fonts, and layout for the most part – but modify it enough to make it your own. For example, if you love Star Trek and use their famous yellow color scheme frequently, you could use that as inspiration for your own website’s design.
The Bottom Line
A healthy and thriving website is one that’s simple to use, accessible, and offers a good balance between content and design. To create a successful website, you need to approach it from all angles – usability, performance, and branding being the most vital. Don’t get too caught up in the design process and lose sight of the big picture – keep your users first, and you’ll have a happier, more productive life. Good luck out there.