Selling an item online can be tricky. Especially if you’re new to the process, you might not know where to start. Luckily for you, we’re going to give you a step-by-step guide on how to sell an item with Clickfunnels. So you can rest assured that you’re making the right choices for your business.
Set Up A Shopify Store
If you’re looking to sell your items online, you have two options: you can use a Shopify store or you can use a WordPress store. Both of these platforms have built-in e-commerce tools that make setting up a store simple. But if you want to know what’s the best platform for selling your items, just answer this question: which one makes you feel most confident?
If you think that Shopify is the best choice for your business, go with it. They have a lot of features that make setting up shop easy and fun. Plus, all the necessary information (such as your shipping address and payment details) is already on your account. So there’s no need to wait for someone to enter it manually.
Decide What You’ll Sell
No matter which platform you choose, you’ll first need to decide what you’ll sell. You may want to consider talking to a professional in the field to get inspired. Consider what others are selling and what would be a perfect fit for your business. Or, you could brainstorm things with a group of friends to see what everyone comes up with. Whatever works best for you.
There are a variety of items you could sell, so think outside of the box. You could sell clothing, jewelry, housewares, etc. But, you must keep the value of what you’re selling in perspective. You’re not going to make a lot of money on small purchases, but you could make some extra cash on big ticket items. For example, if you’re a clothing brand, you might want to consider putting together a special collection of trendy clothing items. Or if you’re an interior design company, you could sell furniture and accessories.
Choose A Product To Promote
After you’ve decided what you’ll sell, it’s time to pick a product to promote. You’ll want to consider what’s the best fit for your target audience. Do some research and find products that are popular with your audience. Think about the type of person you want to buy your product. What are their interests? What are they looking for?
For example, if you’re launching a swimwear line for teen girls, you may want to consider purchasing a few of the top-rated swimsuits on the market and promoting them on your social media accounts. Or, if your target audience is 25 year olds and you want to create a luxury goods store, you may want to consider promoting diamonds or other luxury goods. When choosing a product to promote, make sure that you keep in mind the value that this item has to provide. Think about what the average person is spending and consider if this is a good investment for your business.
Find Your Niche
Now that you’ve chosen a product to promote, it’s time to find your niche. You want to find a small group of people that share your interest in this product. If you’ve chosen clothing as the item you’ll promote, consider finding a sub-group of teens or young adults that share your passion for fashion. Or if you’ve chosen real estate, look for a group of people that are interested in investing in properties. Think about the type of person you want to attract to your business: what are their interests? What are their needs?
If you can identify a niche, you may be able to choose your product more easily. It’s important to find something that you’re passionate about. It will make the process of marketing much more rewarding. Plus, when you’re passionate about an item, you’ll be much more convincing when promoting it.
Create A Marketing Plan
After you’ve chosen a product to promote, it’s time to create a marketing plan. This is where you’ll formulate your strategy to get the word out about your product. You can use the information from the previous step to guide you. But, remember: you’re not limited to this information. Feel free to come up with some ideas of your own. Just make sure that everything ties back to the original plan. You don’t want to be scrambling at the end because the information wasn’t connected properly at the beginning. Take your time and be strategic.
If you’ve chosen real estate as the product you’ll promote, you may want to consider focusing on a certain area or zip code. This could be something as simple as the surrounding apartment buildings in your town or city. Or, if you want to target Millennials, you may want to consider promoting a vacation destination or an investment property in a trendy neighborhood. If you decide to go with fashion, you could create a fashion blog around menswear or womenswear. Or, if you’ve chosen luxury goods, you may want to consider creating a fashion blog around your products. Designers, brands, and businesses are starting to realize the power of a blog.
Choose A Platform For The Sales Page
At this point, you have three options: you can create a standalone website where you’ll sell your products, you can use a tool like Shopify’s website builder to create an online shop within their platform, or you can use a tool like WooCommerce to create an online shop within WordPress.
If you’ve decided to go with WordPress, go with the standard theme for retailers. This will give you a clean slate and you won’t have to worry about choosing a different theme for your product pages. Simply install the WooCommerce plugin and you’re good to go. You can use the WordPress dashboard to manage your store.
Get The Website Ready
Once you’ve chosen a platform and created a sales page, it’s time to get the website ready. On this page, you’ll want to provide shoppers with all the information they need to make a purchase. Make sure that everything is complete and easy to find. Also, consider using a CDN (content delivery network) to host and deliver your product images. With a CDN, you’ll get the benefits of having an unlimited amount of servers (up to a certain point) which accelerate your website’s load speed. Having a faster loading website is vital if you want to attract and retain customers.
Taking the time to create a marketing plan will help you choose a product to promote that’s the best fit for your niche or audience. Once you’ve chosen a product, it’s time to take the next step. Feel free to come back and visit this page whenever you need to. Just remember to work your plan and you’ll be confident that you’re choosing the right items for your business.