The headline for this article could not be more misleading. 

The implication is that these two platforms are broken, that they don’t work, and that you should avoid using them. 

Let’s examine the facts. 

The Reality Of Online Marketing Is More Complicated

The simple answer is that you shouldn’t read too much into the headline. 

It’s true that ClickFunnels and Wix don’t work in isolation, but it’s also true that they work exceptionally well in combination with one another. 

According to data from Google Search Console, about 66% of American adults have searched for a business online who’s products or services they might want to buy. 

This translates to about 33 million American adults who are either potential customers or customers who are familiar enough with an organization’s name to find it online. 

To get these 33 million people to click on your website and make a purchase, you’re going to need a combination of online marketing strategies, tactics, and tools. 

There Are Many Other Platforms To Consider

It’s also important to recognize that there are many other platforms that you could use to accomplish your marketing goals. 

You might decide that you want to use WordPress to get your blog up and running. 

Or maybe you’ll decide that you want to use Squarespace to host and organize your blog content, schedule posts, and create a fully branded web presence.

There are also SEO platforms like HubSpot, Marketo, and Pardot that can help you with online marketing and inbound marketing. 

Or maybe you’ll decide to build your own landing page and use a platform like LeadPages to build and grow your email list.

No matter what your digital marketing needs, you have more than one option for getting the job done. 

Why Should You Avoid These Two Platforms?

Since these are the two most popular platforms among small businesses, it’s no wonder that so many people are scared off by them. 

However, this couldn’t be further from the truth. 

These two platforms aren’t dangerous or flawed, they just operate in a way that makes it difficult for new entrepreneurs to navigate the platform, understand how to use it, and create successful businesses. 

If you’re looking for a simple and intuitive way to create a fully functioning eCommerce store or just want to create an online marketing presence, you should probably avoid these two platforms and look into alternatives.

Otherwise, you’re going to have a tough time getting your business off the ground and making it successful.