If you’re reading this, I assume you’re either considering the purchase or have recently made the purchase of a WordPress site. Congratulations! You’re in the right place. Now let’s get to the good stuff…
If you’ve ever built a business, whether online or offline, you know that one of the most vital things you need is sales funnels. I want to show you exactly what a sales funnel is and how it can help your WordPress site build audience and revenue.
What is a Sales Funnel?
A sales funnel is a term used in the online marketing world to describe the steps a potential customer takes to get a product or service. In simple terms, when someone clicks on a button to get a free ebook for example, they’re presented with a popup window that offers them various options. Depending on what they choose, they’ll be directed to a purchase page or be prompted to enter their email address to receive the free ebook via email.
Sometimes the funnel is called the buyer’s journey and/or the customer’s path to purchase. For the purposes of this article, we’ll use the term funnel.
Why Are Sales Funnels Important?
The great thing about having a sales funnel is that it provides you with a clear direction for marketing. Instead of sending potentially unproductive traffic to your site and cluttering your inbox with useless marketing emails, you can move customers progressively through the funnel, starting with awareness, interest, and then ultimately driving them to conversion.
The most effective funnels are built with the customer’s needs and wants in mind. They start with a handful of high-quality, focused advertisements and end with a small slice of product information or a sign-up form.
How Do Sales Funnels Work?
Like I said, a sales funnel provides you with a clear direction for marketing so that you can get the most out of your online efforts. To that end, let’s look at how a typical sales funnel for a WordPress site works.
1. The product or service is offered. In the case of a WordPress site, the product is the website itself. You’re essentially providing the service of helping the customer to build a website. So you’ll want to make sure that this is clearly delineated in the first place.
2. The customer is either given knowledge about the product or service (e.g., an informational piece such as an ebook) or is presented with a few options (e.g., to sign up for a free trial, to purchase the product at a certain price, or to contact the company for more information).
3. The customer makes a decision. Sometimes the customer has several options to choose from and may have to click through a number of landing pages to make a decision. But once they do, they’ll be taken to a confirmation page that they can use to continue purchasing the product or service.
4. The customer completes the purchase. When the customer completes the purchase, you can notify the vendor that the sale has been made. In the case of a WordPress site, this is usually as simple as sending them an email confirming their order.
Hopefully this gives you a good idea of what a sales funnel is and how it can be used to effectively market a WordPress site. If you found this article valuable, be sure to check out our post on web security from a business perspective as well.