A lot of people underestimate the importance of a good WordPress marketing platform. After all, the ‘content is king’ mantra doesn’t apply just to bloggers. In fact, the marketing strategies of big brands like HubSpot, Marketo, and Pardot are built on the backs of WordPress. So it follows that a strong WordPress platform should be able to handle the requirements of a high-performing marketing department.
Since its inception in 2007, WordPress has established itself as one of the most popular and versatile platforms that power websites and blogs. It can be used for virtually any purpose and is extremely easy to use, with an average of only 20 minutes needed to set up a basic blogging platform. That’s a big selling point for marketers who need to be able to get up and running quickly to compete with the demands of a 24/7 news cycle.
WordPress is open source, which means that its source code is publicly available for anyone to study and improve upon. This could potentially lead to the development of more robust platforms. Additionally, because WordPress is such a large, active community, there are hundreds of official plugins and thousands of unofficial ones available for it. This makes it very easy to find the tools you need to build the website you want.
On the opposite end of the spectrum, you have the ClickFunnels platform. While WordPress is a free and open source platform, ClickFunnels offers a premium service that provides users with a fully functioning website within five minutes. The tool was created by the same people who brought you Funnel Web Pro, and it basically does the same thing. Once you sign up for the platform, you get a free 14 day trial, which gives you enough time to fully explore its capabilities. If you decide that it’s not for you, you can cancel at any time without any consequences.
Features Of WP Engine vs. ClickFunnels
When choosing a WordPress marketing platform, it’s important to take into consideration a number of features. From having an intuitive user interface to providing a safe and secure environment for your customers, these are all important factors in the success of your business.
On the surface, WP Engine and ClickFunnels offer similar features, with WP Engine providing a bit more in the way of functionality. For example, both platforms allow you to create any number of custom landing pages with a countdown timer to encourage visitors to take action right away. Additionally, you can use the free trial of both platforms to create an email list and send out regular emails with tips and tricks on blogging or online marketing.
However, the platforms are completely different in terms of how they work and the kind of features they offer. WP Engine is the complete package when it comes to providing a robust and secure environment for your blog or website. First off, the platform offers a free SSL certificate, which is an important security measure that encrypts the connection between your customer and your website (typically done through HTTPs). All web traffic, including login details, are transmitted securely through the platform, so you can rest assured your customers’ personal and financial information are protected.
Furthermore, WP Engine offers features like free backups, free domain registration, free hosting upgrades, free domain privacy, and free security updates. These are all important things to consider if you’re looking for a free platform to host your website or blog. The fact that it’s free makes it a no-brainer for many people who are looking to have a new website or blog launched.
On the opposite end of the spectrum, ClickFunnels is a simpler platform to use. As mentioned, it offers an extremely quick and easy setup, and it doesn’t get much more basic than that. You simply need to enter the URL of the website you want to promote and click the ‘Create Account’ button. After that, you can use the platform to capture emails, setup landing pages, and create automated email campaigns.
However, ClickFunnels is also a paid platform, so you’re giving up a little bit of functionality if you decide to go this route. For example, you can’t use a free domain for your site, you have to use a premium domain ($125 per year), and you can’t use free backups or security updates. These are all things that you need to consider if you’re looking for a simple solution but want to avoid expensive fees.
An important factor to consider when choosing a WordPress marketing platform is how easy it is to import data from other sources. For example, if you’re already using HubSpot to manage your marketing campaigns, you can easily import all of that information into WP Engine or ClickFunnels. Additionally, if you decide to go the DIY route and create your own website or blog, you’ll need a simple way to input all of this content. For that matter, both WP Engine and ClickFunnels offer extensive content creation tools that enable you to easily import content from a variety of sources, including web pages, social media accounts, emails, and more.
The bottom line is that whenever you have a lot of content to import, either from a desktop computer or via a mobile device, you’ll need a tool to make the process quick and painless. At the end of the day, the platform you choose should be simple to use and as uncluttered as possible, which means that it shouldn’t have a lot of unnecessary features or tools.
Ultimately, if you’re looking for a simple and robust solution that can grow with your organization, WP Engine is the way to go. Its robust feature set, combined with its quick and simple setup, make it a great choice for anyone who wants to have a functioning website or blog without needing a lot of technical support.