You may be familiar with the term ‘viral’ when it comes to YouTube videos. These days, anyone can create a wildly popular video that ends up going viral on social media. That trend certainly hasn’t skipped over to YouTube, and in fact, many of the most popular videos on the platform are created by brands, bloggers, and vloggers.
What is a vlog?
A vlog is a very informal type of blog or website. The videos are usually unedited, and this makes them incredibly accessible to an audience. Vloggers often use their website viewers as their audience because there is no editing involved. This means the content is more authentic, and it tends to pull in views from all over the world.
Why Should You Try YouTube Video for Your Business?
You should consider using YouTube video for your business for a number of reasons. Here are just a few:
- It can be incredibly effective at engaging and attracting a new audience to your brand, product, or service.
- Videos can be shared via social media channels, such as Twitter, where people are more likely to discover and remember your videos. Plus, your video’s tags will show up when someone shares it on their Twitter feed.
- Videos can be accessed from anywhere, and this means you can promote your products and services from anywhere. From an office desk to a flight deck, wherever you are in the world you can access YouTube video content.
- Anyone can create a YouTube account and upload a video. This means there is no pre-existing audience to your content. You are essentially creating a brand new audience based on your target audience’s interests.
- The possibilities for videos are endless. You can use YouTube to upload a promotional video for your product or service, a how-to guide, an explainer video, or even a mini-documentary.
- YouTube videos can be easily embedded into other websites and social media platforms, such as blogs and Twitter. This means you can repurpose your video content into other platforms and tell a wider audience about your work.
- With all of the different platforms available on the web, video is becoming a central part of any digital marketing strategy. According to HubSpot Blogs, videos get 80% of their total views.
So, as you can see, there are a ton of advantages to using YouTube video for your business.
Here’s a step-by-step process on how to use YouTube video to attract visitors to your website and grow your business.
Step 1: Pick a Topic
The first step is to pick a topic for your video. This could be anything from educating your audience about a new product or service to promoting your latest blog post. Just keep in mind that videos should match the content of your other marketing materials (e.g., advertisements and blog posts).
Step 2: Create A Viral-friendly Video
Now that you’ve decided on a topic for your video, you can begin to develop the outline for your video’s script. The main thing to keep in mind here is that you want to write a script that will make users eager to share your content with their friends.
Step 3: Test The Script
Once you have your outline, you can begin to test the script. The purpose of this step is to ensure that your script is easy to understand and memorable. To do this, you will need to record a rough cut of your script and then play it back to yourself to get a clear idea of how it sounds. Once you are happy with the results, you can begin to properly edit the script.
Step 4: Create Detailed Production
With a rough cut of your script complete, you can begin to create detailed production. This involves preparing the audio and visual elements of your video (e.g., shooting footage and adding music).
Step 5: Post The Finished Video
The last step is to post the finished video. When it comes to marketing videos, timing is everything. The best time to post your finished product is right after you’ve done all of your research and when you’ve got the most views. After your video is posted, you can begin to measure the results of your efforts.
To help you grow your YouTube audience quickly, we’ve compiled a list of 20 marketing tips that can help you get more views and grow your business. Keep reading for more information on each tip.