If you’re in business, you’re probably already aware of the importance of creating a digital presence. You may have heard of platforms like Shopify and eBay, which are just a couple of the big names in online marketplaces.
But did you know that these online marketplaces use software to make your life easier?
What is software-as-a-service (SaaS)?

For those who aren’t familiar, SaaS is an online marketplace that provides you with a digital storefront, email marketing, and more, all from one place.
Like Shopify and eBay, most SaaS platforms provide a variety of eCommerce features. That means you can run your store and sell your products online using their software.

If you’re looking for a head start, read on. Here, we’ll discuss the differences between one of the most popular SaaS platforms, Zapier. We’ll also provide you with some insight into whether or not this is the right platform for your business.

Features

When it comes to the features offered by Zapier, you’ll find a variety of tools that can be extremely useful for online marketplaces. In fact, the SaaS company acquired by LinkedIn, Marketing Hub, offers a comprehensive comparison of the top SaaS platforms that are used for online marketplaces.
Here’s a quick run-down of what you’ll find:

  • Mobile Optimized Dashboards
  • Product Import
  • Product Comparison
  • Scheduling Automation
  • Email Marketing
  • Webhooks For All Major Platforms
  • Social Media Integration
  • Product Reviews
  • Free Tier
  • Tracking Analytics
  • Multiple Currency Support

While the comparison chart above provides you with a good overview of what several competing SaaS platforms have to offer, you’ll still want to read the reviews and learn more about each product.

Comparison To Other SaaS Products

It’s also important to compare your options to other, similar products. While you may not need all the features offered by other SaaS products, it’s important to consider what is common between them.

To this end, we’ve compared Zapier to other popular SaaS products such as Clickfunnels. We’ll cover the differences below. (For a complete comparison, check out the Marketing Hub article.)

Price

One of the main differentiators between these products is pricing. As mentioned above, the average price for a SaaS product like Clickfunnels is $29 per month. On the other hand, Zapier is completely free. You’ll also find cheaper SaaS products, but they’re usually only available to individuals or smaller businesses.

What’s more, if you choose to upgrade to a paid plan, you’ll find that the prices range from $5 to $29 per month. While these prices may seem high, keep in mind that you’re paying for the features mentioned above.

Usability

Another important differentiator between these products is usability. Just like with the price, there are cheaper SaaS products available, but you’ll have a difficult time using them to manage your digital marketing.
For example, let’s say you’re a freelancer who handles all of your client engagements via email. Using an expensive SaaS product may not be the best option because you’ll have a hard time maintaining an inbound marketing strategy.

On the other hand, Zapier is extremely user-friendly. As a result, many marketers prefer to use this product because it makes setting up email campaigns and promoting products much easier. Additionally, you’ll find many online marketplaces that use the software.

Support

Perhaps the biggest differentiator between these products is support. While you’ll find many online marketplaces that use Clickfunnels or another SaaS product, you’ll rarely find companies that solely rely on those products. Instead, they’ll use a combination of platforms and products to get the job done.

If you need help, you can usually find the answer on the internet, but if you’re looking for personalized assistance, you’ll have to contact the vendor. As a result, you may have to wait a while for a response, especially during non-business hours.

In comparison, as a SaaS company, we provide 24/7 support via phone and email. If you ever have any questions or need assistance, you can contact us. We’re always available to help.

Where do I start?

The final differentiator between these products is location. While you can run your business online, it’s also important to be physically present.
In other words, if you’re using a desktop to run your business, you may want to consider purchasing a laptop or getting a cheap, used one from a coworker or friend. Even better, consider renting a space at a location with high-speed internet.

On the other hand, if you’re looking to operate a business solely from a smartphone, the best option is to purchase an inexpensive tablet and run an all-mobile business.
The above considerations should give you a good idea of whether or not the SaaS industry is right for your business. If you’re still unsure, ask yourself these questions: