Zapier is a productivity tool that connects apps to other apps, websites, and/or data sets to automate tasks and make things easy. In this article, we will teach you how to use Zapier to automate your marketing.
Combine Email Marketing with Blogging for Better Results
We bet you’ve heard of blogging. Chances are, you’re reading one now. For years, professional marketers have turned to blogging as a cheap and easy way to get content into the public eye. Plus, with the rise of platforms like Medium and Hootsuite, it’s become easier for anyone to find an audience and connect with them on a personal level. As a result, marketing blogs now represent about 17% of total blog articles compared to about 8% five years ago in a HubSpot blog post. As you may imagine, combining these two techniques—blogging and email marketing—creates a very potent combination.
Why? Because blogs are usually short, snappy pieces of content that make for great email marketing fodder. In fact, many marketers find that their email newsletters become more effective when they include content from their blogs. Plus, when you combine the power of a blog with the reach of email marketing, you get something special: an engaged audience ready to take action.
Here are nine ways that you can use Zapier to combine blogging and email marketing to grow your business:
Create an Automated Email Campaign When New Blog Posts Are Published
The best part of combining blogging with email marketing is creating automated email campaigns. When you create a mailing list for your blog, you can use it to send out periodic emails to people who subscribe. What’s great about this approach is that you can create a series of emails that are triggered by specific events—such as publishing a new blog post.
With the right tools, it’s possible to create a series of automated emails that will perform various functions based on the actions and/or contents of a given blog post. For example, you can have a series of emails that welcome new blog subscribers, provide a quick how-to guide for the newbie blog writer, or announce a new product and give away some free goods to spark interest.
The best part about this approach is that by using tools like Zapier, you can easily connect a new blog post to a series of automated emails that will digest valuable content into bite-size pieces—perfect for the busy email marketer.
Automatically Publish Your Blog Posts to Twitter
Remember: content is king. What would Twitter be without its famous 140-character brevity? While many see Twitter as a place to share funny memes and snarky jests, the truth is that it can be an effective marketing tool. Why? Because businesses of all sizes can use Twitter to disseminate important information to their target audience. And if you have a solid handle on Twitter, you can use it to engage with customers, potential customers, and even current customers to learn more about their needs and to find out how you can help them.
So, you’ve got a blog and you’re trying to figure out how to use Zapier. What now? Begin by logging into your Zapier account and clicking on the + button in the upper-right corner. Then, from the apps section, drag blogging onto Zapier. When you do, you’ll see the icon for WordPress appear at the top of your screen. (If you aren’t using WordPress, don’t worry; you can still use Zapier to connect your blog. More on that in a moment.)
From there, you can click on the plus sign again to open up the apps section. Then, from the WordPress apps section, select Automate tweets.
What you’ll see here is a list of services that can automatically tweet your blog posts for you. Most of these platforms are free, and you don’t need a large audience to begin with to make this work. As a result, you can use Zapier to get started with minimal effort and resources. And remember: less is more when it comes to marketing on Twitter. Focus on quality over quantity.
Use Hootsuite to Automatically Schedule New Blog Posts
Let’s face it: we’ve all been there. We’ve seen a blog post that we know is going to be valuable to our audience—and we immediately want to pass it on. But between work, family, and everyday chores, we often find ourselves with limited time to write a full-blown blog post. In these instances, automation can help. Rather than writing a blog post and hoping that it will be useful to someone, you can use automated blogging tools to write the post for you. Or, you can use scheduling tools like Hootsuite to write and schedule blog posts on a regular basis.
Why would you want to automate your blogging? Let’s say you have a blog with a very long form: a 2,000-word blog post. You’re hoping to gain some SEO by promoting your blog posts regularly. But the truth is, people often don’t have the time to scroll through a lengthy blog post and find the information that they’re looking for. Answering these questions can help you make the case for why you should consider Zapier.
Use Bitly to Create a Short URL For Your Blog Post
Another great way to create a link back to your blog post is with a short URL. When someone clicks on a short URL, they’re typically led to a completely different destination than what they were originally looking for. Therefore, short URLs can help drive more traffic to your content.
Creating a short URL for your blog post is as simple as entering a unique URL in the Bitly tool. When you do, you’ll see a colorful button indicating that your URL is now live. You can use this button to refer people to your blog post. What’s great about this approach is that you don’t necessarily need to have a blog to be able to generate short URLs. If you run a website, you can use the Bitly tool to generate short, clickable links for the articles that you write. Plus, as a content marketer, you can use tools like Zapier to connect your content to further platforms for distribution.
Use Google Docs to Write and Collaborate On A Document
If you’re looking for a quick and easy way to write a blog post, you can use something like Google Docs to write and edit documents—including emails and marketing material—together. In the event that someone else submits material that you need to incorporate into the document, you can use the comments feature to get to work on your document swiftly and accurately. Plus, you can use Google Docs to write and edit articles with collaborators nearby (using Google Hangouts for group discussions and review sessions) to increase your productivity.
Use Trello to Collaborate On A Marketing Plan
Trello is a tool used for project management. One of its most popular features is its commenting boards. These are just like your favorite social media platform, but instead of being an individual blog post or a tweet, they’re whole documents that can be discussed and edited by anyone involved in the project.
What you’ll love about this approach is that it keeps track of everything that’s been done in the form of a time-based board. This makes it easy for anyone to follow along and ensure that nothing gets missed. Although you can use Trello for many different tasks, one of its primary purposes is to help you plan out and scope a marketing campaign. You can pull ideas from different blogs and forums, create a collaborative board to jot down your thoughts and progress, and ensure that every member of your team is always up to date on the latest news and information.
Use Hootsuite to Post Weekly Update to Various Social Media Accounts
Keeping in touch with your audience is one of the most important tasks that you need to perform as a marketer. However, connecting with your audience on a personal level can be difficult when you have a lot of social media accounts to keep up with. What if you could post a batch of content (e.g., a blog post) to multiple accounts in one go? Using the Hootsuite Twitter tool, you can connect your Twitter account to other social media platforms (e.g., WordPress, LinkedIn, and Instagram) and use its scheduling tool to post content on dates that you choose. In the event that you want, you can even schedule content to go live at a later time.